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Cadbury Gets All Gooey for Phil Collins

Gorilla Ad Credited With Six Percent Sales Bump

By Published on .

It may have left some of you scratching your heads (or your neighbor's backside for insects), but Cabury's Phil-Collins-gorilla spot has been credited with higher than expected sales and year-end profits. According to the British confection maker, the Fallon, London spot -- part of a £6.2 million campaign -- helped to raise candy sales by 6 percent this year. That must be a lot of bananas.

[Via UK Times Online]
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