Why didn't I think of that!? The copywriting magicians over at Yankee Candle have completely blown my olfactory and auditory senses with their latest promotion: 500 country fans voted on which scents "matched" their favorite performers. Carrie Underwood? Clean Cotton. Reba McEntire? Spiced Pumpkin. Keith Urban? Sparkling Cinnamon.
And you thought just Pitchfork made nonsensical, over-reaching musical allusions! But this exercise could have been even more fun had the public been more creative with its choices. One can almost feel the sweat gathering on the brow of the PR assistant charged with explaining why people seemed to think Toby Keith smelled like Hot Buttered Rum and why Sparkling Angel reminded them of Johnny Cash.