Some of you may remember Dwele as the vocalist on Kanye West's "Flashing Lights" or Common's "The People" -- if not for his solo career -- and in a new Burrell TV spot that landed this week, he's "drizzling chocolate in your ear" at a jazz club that apparently serves McDonald's lattes. He lyrically paints the beverage as "the sweetest kiss to come your way besides me" and works up saucy whip-cream references, all in a sustained falsetto that's quite impressive. It's hammy, but not so much that it sucks all the fun out of it, and he does a pretty decent job of wrapping McD's musical ident onto the end.
Dwele also put together a less-breathy, more-synthy jingle (below) that's even more over-the-top, with the neo-soul singer crooning that a McCafe is all he needs for his soul and that the drink is "liquid love" and such. Colleague Conya Doss put together her own, more-understated take, and the two came together for a collaboration in a third iteration.
[Via Kiss My Black Ads]