Veteran crooner Rod Stewart has launched a range of clothing and accessories, which according to a report in The Telegraph, "consists largely of sober T-shirts and tracksuit tops for men and women, bearing the rocker's image. But the collection is not without a nod to the singer's flamboyant past with 'official Rod Stewart panties,' a snip at £2.50, are shiny black, emblazoned with red hearts and include the words 'Isn't it Romantic'."
The collection also includes Rod Stewart emblazoned mugs and baby grows. Hmm tasteful!!
Meanwhile Scary Spice, aka Mel B, has launched a range of "Catty Couture," according to a report in Celebritybrands.net.
According to the report, the range "features a number of animal print patterns, her trademark costume as Scary Spice. Reflecting much of Mel's onstage wardrobe" and the 32-year-old star commented in People magazine, "I'm so excited! It got pulled together quickly, really quickly. ... To actually see it, yeah, it's amazing."
Well indeed! SFS thinks that it just shows how amazingly bad some of these endorsements and artist-designed ranges can be when they are pulled together so quickly and apparently without much thought.
On a serious note, in the new 360 brand-partnership world, the artists' brand values need to be as carefully defined and protected as leading consumer brands, as discussed in our post on the Livenation Jay-Z deal last week.