Composer: Enrique Granados
Song: "12 Danzas Españolas: No. 6"
Agency: AMV BBDO
While the cars are tipping and flaming bales of hey are flying, you probably noticed the soundtrack, "12 Danzas Españolas: No. 6," by Spanish nationalist composer Enrique Granados. You might not be able to pluck the title from your head, but it's pretty easy to see why the exuberant Romantic-era dance piece fits perfectly into the Argentinian locale where this shot was filmed. It's a bit of Olde World charm applied to a sense of modern ambition (or frivolity), and this orchestral version of "12 Danzas" (it's typically played with guitars) provides the forward momentum that reminds us that there's a reason behind the madness.
Perhaps it's a bit much, and by now more than a little hokey to instill some sort of nationalistic grandeur into a scene of locals constructing a giant pint of Irish beer. But director Nicolai Fugsli (responsible for Sony's "balls" ad) must have known that a gorgeously orchestrated number can sometimes bring together the most unlikely dance partners.