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There's Something in My Guinness

ELO's 'Mr. Blue Sky' Adds to Discordant Yet Pretty Beer Ad

By Published on .

Advertising Age Embedded Player

Artist: Electric Light Orchestra
Song: "Mr. Blue Sky"
Marketer: Guinness
Agency: IIBBDO, Dublin
Electric Light Orchestra's "Mr. Blue Sky" has been used in ads many times before, but maybe never in one as wacky as this. It tells the story of a dot who becomes a line and then a posse of dots and then an eyeball and then, naturally, a pint of beer? I'm not sure what to make of this gorgeous Guinness spot or its slightly mortifying tagline "It's alive inside," but I'd be willing to drink my way to the bottom of it.
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