Honda Looks Toward Bling-Free MC

New Accord Campaign Features Mickey Factz Dispensing Money Advice

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In a new campaign aimed at hip-hop fans and spendthrifts (who isn't right now?), Honda has tapped unsigned, un-bling'd rapper Mickey Factz as spokesman for the Accord.

Factz, along with DJ Gomez Warren IV, are starring in a branded web series called "Rhymes and Reasons," which entails verses, staged callers and plenty of common sense financial advice. I wrote a brief piece on the campaign for Madison and Vine yesterday.

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