Jack White's Duet Becomes a Threesome

White Stripes Frontman Reveals Bond Score Through Cross-Promoting Coke Zero Spot

By Published on .

There's no Alicia Keys and the mix is muddier than Sarah Palin's opinions on foreign policy, but here's your first look at some of Jack White's score for the upcoming James Bond flick, "Quantum of Solace." Interestingly, it comes via Coke Zero, who's successfully reduced all three entities down to a common color scheme.

UPDATE: Jack White made a statement saying that he never approved his Bond track for use in this Coke Zero ad, and he was "disappointed" that people have now heard it first in this context. Considering he was more than hands-on with a Coke promotion a few years back, we're wondering if he's feeling a little shortchanged for all the use MGM has gotten out of his work and not necessarily worried about being a "sell-out."

This instrumental track from the film score is a preview of White's anticipated duet with Keys, "Another Way To Die," which we're eager to hear after the White Stripes frontman broke down the collaboration this way through a statement:
"After a couple of years of wanting to collaborate with Alicia Keys, it took James Bond himself to finally make it happen. Alicia put some electric energy into her breath that cemented itself into the magnetic tape. Very inspiring to watch. It gave me a new voice, and I wasn't myself anymore. I drummed for her voice and she mimicked the guitar tones, then we joined our voices and screamed and moaned about these characters in the film and their isolation, having no one to trust, not even themselves. Maybe we became them for a few minutes."
And to think, the theme song was originally going to be performed by Amy Winehouse, whose unreliability evidently cost her the gig. She's reportedly hoping to release her Bond theme anyway on the same day as the White/Keys single, and it will also come free with every 24-oz. bottle of Spite.

[Via P*fork, Natalie, Rupal]
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