Ford will repay the favor by sponsoring Juanes' new album, "La Vida... Es Un Ratico" (October 23), as well as signing on as the "exclusive automotive sponsor" of his supporting tour this fall.
I just hope that Juanes' spots turn out nothing like the promotional video on the Sync site. Click "Should we be there at 8?" and listen as a computerized woman's voice is kind enough to read a man's love texts to him: "You're great. Wish you were here. Hugs and kisses." It's frightening and leads one to think that if Ford/Microsoft wanted true product integration, that "Knight Rider" idea might not have been such a bad one.