In January 2007, Nike released an ad for the Air Force One 25 shoes featuring a host of NBA talent and an exclusive track by Juelz Santana called "The Second Coming." Using a sample from Berlioz's "Symphonie Fantastique" to dramatic effect, Santana at the time described mutual satisfaction for all parties involved.
He told AllHipHop.com: "It was Nike - there were a couple of things I couldn't say and I had to take out, but other than that, they loved it, they loved the energy and they loved the feel behind the song."
But a year later, it looks like things have turned sour. According to a Bloomberg News wire piece in this morning's NY Metro, Juelz is suing Nike for using the song without his permission. Calls to Def Jam and email to Santana seeking a copy of the lawsuit and comments were not immediately returned.
Meanwhile, Nike had this to say: "Nike values its relationships with the various artists and athletes that represent our brand. We have a signed agreement with Juelz Santana that includes a warranty that all necessary releases were obtained. Therefore, we will examine the complaint and prepare to vigorously defend ourselves."
According to some blogs and message boards, the track was to appear on his next album "Born to Lose, Built to Win," which was originally slated to come out last year but is currently listed as "upcoming" on his label Diplomat Records' website. The song is also still being used in Nike's digital mash-up site at nikemashup.com.