Minor Chords: 10-08-07

Honda and Sony BMG, GB Leighton's Pickle Park, Rock for Peace and Cuddly IPhones

By Published on .

Recent and notable developments in the music-branding business:
  • Beginning this week, Honda will sponsor new releases in Sony BMG's MusicBox video library. The branded player can be inserted into hundreds of sites such as MySpace and personal blogs and will contain short pre-roll ads for the Civic. [AdWeek]
  • Although he hasn't achieved mainstream prominence, indie Twin Cities musician GB Leighton treats his band like a brand. His latest extension? A rock bar called GB Leighton's Pickle Park. [Minneapolis Star Tribune]
  • On Oct. 18, Bryan Adams will perform in Israel and the West Bank for the One Voice organization. The Concert will be free for fans (as long as they sign a petition) and relayed to London, Ottawa and Washington. [Yahoo! music]
  • Eliot Van Buskirk over at the Wired Listening Post blog has made available that adorable song from the iPhone commercial that made us all want to give it a pinch on the cheek. I admit I, too, was taken with the ads, but I'm sick of that little black thing whining and nuzzling up against my wallet. [Listening Post]
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