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Janet Morrissey wrote a great overview of why musicians and marketers are running into each other's arms, as well as the perils of doing so. "Fifteen years ago, it would have been totally not cool. You would have been selling out," says Duff McKagan, former bass player for Guns N' Roses, who now closely watches the finances of his new band, Velvet Revolver. [Herald Tribune]
Continuing in its sponsorship of hip-hop shows, SanDisk showed off its new line of flash cards at the Sunset Strip Block Party last Friday. Across three venues in Los Angeles, guests watched Linkin Park, Common, the Crystal Method, Cut Chemist, Z-Trip and Supernatural perform and were given Nokia's new N95 cell phone, which was pre-loaded with albums by Common and Z-Trip. [Billboard.biz]
Pop band Lifehouse has contributed an original song titled "From Where You Are" for Allstate's latest Teen Safe Driving campaign spot. The track will be sold as a single on Nov. 6 through iTunes. [Billboard] [Watch the Spot]