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Electronic dance group Groove Armada -- many of you may know them from "I See You Baby" in a Renault ad -- has inked a 360 deal with Bacardi that will cover their future touring and album releases during the next year. The group was formerly signed to Sony BMG's Jive Records. [Billboard.biz]
The founder of London club Mean Fiddler is planning a music fest this summer in Kent called A Day at the Hop Farm, and Neal Young will headline. Fairly trad stuff, especially in the UK, where the giant outdoor fest was practically invented. But organizer Vince Power has vowed to resist any corporate branding for the event, even forbidding VIP areas. [Brand Republic]
At this year's New York Auto Show, 50 Cent introduced Pontiac's new G8 Sport Truck, drawing onlookers from even the luxury car booths. [Wooohah!]
Appetite for Destruction's Peter Kohan asks the age-old question: What does "selling out" mean these days? He also contrasts it to the phenomenon of artists "selling in," actively seeking out brands to further their profiles and careers. [Appetite for Destruction]