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We've seen Ian Curtis and Sid Vicious reanimated to sell Chucks, but get ready for Kurt Cobain. Converse worked with music publisher Primary Wave to license the Nirvana frontman's lyrics for an upcoming campaign. [Billboard.biz]
As much as free downloads are well on their way to irrelevance as a differentiator between brands, a new deal from Capital Bank for students and "young professionals" seems enticing. If customers with a free "Tuned-In Checking" account make 10 debit transactions and log into the online banking site at least once per cycle, they can get either one free album download or 10 song downloads on iTunes. [Press Release]
Songs for Soap is ashamed to admit we have a hard time keeping up with all the hip-hop branding going on today, but two recent partnerships have caught our eye:
Fabolous is now promoting Crocs. Yes, Crocs. [Pro Hip-Hop]
The New York State Lottery is looking for a local indie band to play in an upcoming TV spot. If you sound like "Franz Ferdinand, The Arcade Fire, Grizzly Bear, Band of Horses, Bloc Party, Cold War Kids, Mars Volta, Yeah Yeah Yeahs, etc." then you are probably terrible and should apply. [Idolator]