Minor Chords: April 9, 2009

Chilli Gets a Little Help from Dasani, L'Oreal; New Album Far Behind?

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  • Chilli, formerly of R&B group TLC, has had a difficult time getting off the ground as a solo performer, but L'Oreal and Coca-Cola's Dasani have picked her up as their spokeswoman in a campaign that will be shared by the two brands. Her solo debut, "Bi-Polar," was pushed back in September and is still awaiting release, but our money is that it'll come out sooner rather than later, considering she now has two rather large friends getting her name out again in a big way. [Woooha.com]

  • Miles Raymer from the Chicago Reader optimistically highlights some recent examples of indie bands releasing branded content, suggesting: "Musicians who don't want to go the DIY route may start to see being part of a corporate marketing campaign as a palatable alternative to dealing with whatever remains of the record business." [Chicago Reader]

  • In a debate that closely resembles Ronald Reagan's adoption of "Born in the USA" as a campaign song, India's ruling Congress party has adopted "Jai Ho" (Grammy-winning song from "Slumdog Millionaire") as their own. The big difference between this and some of the other political song controversies of the last election in the States is that Congress actually paid for their song. [Wall Street Journal]

  • Even if, as copyranter says, this Hahn beer ad is sexist and stereotypical, you've gotta hand it to BMF in Sydney for making the star of spot available as a free ringtone (pretty NSFW), increasing the chances that it'll go viral among, well sexist and stereotypical dudes. But still! [copyranter]