A similarly high-profile event will take place in the U.K. at London's Royal Albert Hall on World Peace Day, Sept. 21, which is now officially designated by every member state of the United Nations as an annual day of global cease-fire and nonviolence. Last year on this date, Peace One Day's campaigning helped to create a 24-hour cease-fire in Afghanistan that resulted in 1.4 million Afghan children being vaccinated against polio.
Although this blogger isn't directly involved in planning these concerts, he did help book an unannounced British band for the U.K. show and managed to speak with Peace One Day's founder, Jeremy Gilley, in the process. Gilley told Songs for Soap he's looking to take awareness of the cause to another level in 2009 with charity concerts planned for Paris and Mumbai, and he's put out a call to get more corporate support to keep the momentum going. "We are very interested in working with consumer brands and corporations to keep raising the awareness of Peace Day, which will help save lives and create a movement of global unity," Gilley said.
The two events, which will be broadcast globally this fall, have been made possible by the support of some major brand sponsors, including Ben & Jerry's, which launched a new flavored ice cream called Imagine Whirled Peace earlier this year and will be backing the roll-out of a world peace education program to every school in North America. Puma will continue its "One Day One Goal" program launched last year, which encourages people all over the world to celebrate Peace Day through a shared passion for sports. Longtime supporters Coca-Cola, Ecover, British Airways and British financial firm Execution will also back the movement this year.