MySpace Music Becomes Physical, if Not Virtual, Reality

Outdoor Ads Featuring Lil Wayne, M.I.A. Going Up in Times Square, L.A.

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The service may not be in the wild, but the outdoor ads are nearly there for MySpace Music, which is set to launch in the coming weeks. Going up in Times Square and Los Angeles (in Hollywood, on Sunset Blvd., across the street from Amoeba Records, SFS' spiritual home) are billboards featuring Lil Wayne, M.I.A. and the Jonas Brothers. MySpace Music dares you to name a single friend who doesn't like at least one of these artists.

In each execution, the musicians divulge their own playlists, ranging from the Jonas' "Songs We Can Agree On" to Lil Wayne's "Beats That Stick With Me," says AdWeek. Based on these concept shots supplied by the company (below) to Tech Crunch, M.I.A.'s is called "Music That Makes Me Move" and prominently features "Jump" by Van Halen. We would like to party with her. And steal a sip from her delicious-looking smoothie,.

In L.A., on the Los Angeles Film School building:

... and Times Square:

[Tech Crunch, AdWeek]
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