During the campaign, Aeropostale will be promoting the CD with window displays, bag stuffers and in-store signage at over 850 stores across the U.S., Puerto Rico and Canada. When customers purchase the album in-store or online, they'll receive (while supplies last, of course) a free, exclusive Plain White T's T-shirt, and Aeropostale will promote the deal through e-mail blasts and online banner ads on social-networking sites such as MySpace.
Before the album launch Sept. 23, Aeropostale is offering fans a free, exclusive Plain White T's song download, "Love at 10th Sight." Beginning today and ending on the album release, customers who try on a pair of jeans at any retail location will receive this track for free at www.aeropostale.com.
Nice tie-in, although it makes me wonder why the Plain White T's don't have their own "signature" plain white T-shirt. Seems like a no-brainer.