'Rock Band' Drops Names Like They're Hot

Ad Features Important Band Dilemma

By Published on .

Artist: David Bowie
Song: "Suffragette City"
Marketer: Electronic Arts
Agency: Wieden + Kennedy, Portland
Purchase: David Bowie - The Rise and Fall of Ziggy Stardust and the Spiders from Mars - Suffragette City
Never before has a commercial name-checked so hard as this one for "Rock Band." I have to give the band props for including The Streets in their list of "The ..." bands, although I have to point out the most glaring omission: The The!

Another ad in the campaign features a frank discussion of Sheryl Crow, whose name has never bought anyone cred.
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