And it seems advertisers might be feeling a little unsure about who comprises the magazine's audience today, when a cover story about "The Hills" can be followed by one with The Eagles two weeks later. According to an April story from our sister/brother publication Crain's New York Business, RS' ad pages were down by a whopping third in the first quarter of the year, compared to the whole music-mag industry as a whole, which was down by 26 percent.
In trying times like these, brands often turn to nostalgia, hence Rolling Stone's new partnership with Macy's for a series of "limited edition" t-shirts. In addition to a few generic rock prints, the cotton $36 tees will feature famous covers with musicians like Kurt Cobain, The Beatles, The Beastie Boys, Jerry Garcia, Kid Rock (!?) and more.
Also tucked along with the shirts will be a complimentary subscription to Rolling Stone, which seems intended to cement the link between the magazine's storied past and its current desire to attract more advertisers by increasing its base of guaranteed readers.
[Press release (PDF)]
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