Artist: Simple Kid
Song: "Lil' King Kong"
Whew. We feel better now. Anyway, it features the song "Lil' King Kong," from Yep Roc band Simple Kid, which we like very much. Don't expect some updated version of Daniel Johnston's a capella classic "King Kong," though. This is a trippy psych-pop tune -- about what, we're not sure -- which sports a Beck-inspired kitchen sink approach that borrows banjo and classic hip-hop beats in equal proportion. It may have been a massive alt-radio hit if it had emerged about ten years ago.
So really, it's about as goofy and psychedelic as the visuals. According to Businessweek, Saturn has decided to ditch the subtlety of their "Rethink" ads from last year, which featured the song "Higher" by Soundcage and comparisons between Lance Armstrong and stereotypical body builders. Sales after that campaign didn't meet goals, and now Deutsch is attempting a more obvious (!) approach this time, which includes "Lil' King Kong," a song Chief Creative Officer Eric Hirshberg describes as much "sweeter and positive-sounding soundtrack" than its predecessor.