It's Snackin' Time for Tim McGraw

Country Star Signs on With Frito-Lay, Creates Limited Edition Jalapeno Fritos

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Artists' rendering of Tim McGraw Fritos
Photo illustration: Charlie Moran

Our SFS artist's rendering of the limited edition Tim McGraw Spicy Jalapeño Fritos

We've written previously about how KC Masterpiece and Kingsford will be sponsoring Tim McGaw's upcoming Live Your Voice tour, but broke the big news last night that Fritos will be "the official snack" of the tour. But what does that mean, exactly?

Will there be Fritos Chili Dogs served at the venues or will McGraw himself launch bags of the corn chips into the crowd with a t-shirt gun? No, if SFS were allowed into the discussions, these things would certainly have happened. Instead, we'll have to "settle" for the limited edition Tim McGraw Spicy Jalapeño Fritos, available next week wherever fine processed snacks are sold.

We haven't seen any shots of the packaging yet, so SFS has created our very own artist's rendering, which we feel would best convey the unique partnership. But a quick bite on the way to the tractor pull is one thing; what if we want our finger-licking treats served to us out of a suitable receptacle for the finest of earthly delights? Worry not; McGraw's got your back. From
In September, McGraw fans will have an opportunity to purchase a limited edition collectible tin, which will be exclusively available at Wal-Mart for $7.88. The 500,000 tins will be filled with Fritos chips, along with a behind-the-scenes DVD from McGraw's summer tour.
UPDATE: According to a spokesperson for Frito-Lay, the earlier report from was incorrect, and there will not be a limited edition tin sold at Wal-Mart.

This deal is reportedly part of a larger promotion in which the country superstar will promote the Fritos brand in print and television spots. Expect a full epicurean critique of these chips when we get our grubby mitts on them.