Our joint 45-minute panel, "How the Ad Industry Became the Saviors of the Music Industry", tracked the evolution of brand–music partnerships and showed examples from the three stages of evolution that we'd identified:
- Brand-music "associations" -- music appearing in commercials
- Brand-music "integrations" -- i.e. Madonna and Sunsilk, Mary J. Blige and Chevy
- Brand-music "business partnerships" -- i.e. Groove-Armada-Bacardi and P&G-Def-Jam, which allow brands to potentially profit through becoming business partners with artists and labels.
We had such a positive reaction that Joel and I have decided to make the presentation available -- complete with examples and behind-the-scenes information -- to any agencies or clients that wish to learn more about the latest happenings, challenges and solutions in brand-music partnerships. Contact me if you fancy your own private show ... erm so to speak ....