Timbaland Drops Serialized 'Mobile Album' for Verizon

Producer Brings in Collaborators for Monthly Song Series Across 2008

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Mark Cuban (enterpeneur, owner of the Dallas Mavericks, blogger) recently suggested that musical artists serialize their releases on a constant basis instead of dropping LPs from the heavens every few years.
Worked for Dickens and still works for lots of indie -- and especially dance -- artists, right? Timbaland is about to be one of the first mainstream artists to put that idea to the test in what is being dubbed the first "mobile album."

The prolific producer/performer will be recording one song for each month of 2008 -- does that mean we get a Christmas song!? -- exclusively for Verizon V Cast customers, according to Billboard.biz. He'll be doing some or all of the recording on the Verizon Mobile Recording Studio Bus as he tours the country, and he'll also be bringing in friends and collaborators along the way, like Keri Hilson. Timbaland's songs will hit the mobile waves shortly after they're finished, so fans can finally feel like they're tapping straight into his brain at 300-500 kilobits per second!

V Cast customers will be able to download tracks on their phones or personal computers, and, once purchased, the songs can be transferred back and forth between the two. The $1.99 price per track might drag down the project, but the exclusivity of the deal may be enough for serious fans to cough up for each song Timbaland produces. Otherwise, casual listeners will probably pick and choose, and it'll be up to Timbaland to create consistently awesome beats every month in order to keep the change rolling in.
Timbaland says the deal will let him reach more fans because "every place don't get a CD [but] everybody has a mobile phone."
We're not sure Timbaland looked that stat up or if it even makes any sense, but Verizon had 65.7 million U.S. subscribers at the end of 2007. After the exclusive period is over, Interscope may release all the tracks together as a traditional album.

[Via Billboard.biz]