As signs will tell you this is "The Civic Musical Road," and, of course, it will be incorporated into an RPA of Santa Monica ad set to run later this month, according to dailybreeze.com.
"Honda is an advanced engineering company, and we thought it would be fun to connect that to the Civic marketing campaign," said Gary Paticoff, RPA's senior vice president and executive producer.(Skip to 10:40 for the "Lone Ranger" melody)
Pauline East, Antelope Valley Film Office's liaison, said the location was picked after Honda said it wanted a sense of community and city lights from one angle, and a feeling of openness from the other. The city approved the project as part of its overall effort to encourage more film and television production.
Half-inch-deep, 1-inch-wide grooves were notched into the road at specific intervals so that a vehicle traveling over them produces tones, said Ray Hunt, Lancaster's capital engineering manager.
A Honda spokesman said that, in order to hear the tune in its fullest, one must be driving a Honda Civic. Right. I'm betting it has more to do with putting your vehicle at the max speed limit and flipping on cruise control to keep constant speed. The videos on YouTube sound cool, but really nothing like "The Lone Ranger."
The record player-like technique is very similar to awesomeness like this:
And I believe the art form reached its apex of mindblowingly awesomeness with this radiohead cover of "Nude" (impatient types: skip the first minute):
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