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Wrigley Suspends Chris Brown in Campaign

R&B Star Booked on Suspicion of Criminal Threats After Incident With Rihanna

By Published on . 2

Not long after Michael Phelps was photographed smoking marijuana and lost his Kellogg's sponsorship, R&B superstar Chris Brown has run into trouble with his own squeaky-clean sponsor this weekend. But don't expect another barrage of punny headlines.

Brown and girlfriend Rihanna both skipped their Sunday Grammy performances after he turned himself in on suspicion of making felony criminal threats during an incident Saturday evening. According to the LA Times, the two got into a verbal argument in a limousine and pulled over to continue outside; by the time officers arrived, Mr. Brown was gone while Rihanna had "suffered visible injuries and identified Brown as her attacker, according to police." He's also being questioned on possible domestic violence assault connected to the incident.

Naturally, Wrigley, who financed his song "Forever" and turned it into an ad for Doublemint Gum last year, has suspended his TV ad. According to Idolator, it ran at least once during last night's Grammy telecast. Ad Age's Emily York has more and a statement from the company:

"Wrigley is concerned by the serious allegations made against Chris Brown," the company said in a statement. "We believe Mr. Brown should be afforded the same due process as any citizen. However, we have made the decision to suspend the current advertising featuring Brown and any related marketing communications until the matter is resolved."

According to Wooohah, Brown endorses the video game U-Dance and New Era hats, which, in addition to his movie career, are now all in jeopardy. He also did a "Got Milk?" print ad late last year.

[Ad Age]

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