On a roll: Barbara Allen

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Barbara Allen, 48, held various executive positions at Quaker Oats Co. for 22 years, and early this year she was named CEO of the Women's United Soccer Association, overseeing the U.S.' first professional women's soccer league. The WUSA kicks off in April with eight teams including the stars of the U.S. Women's Soccer Team.

Breaking news: AOL Time Warner's Turner Broadcast-ing System will be airing our games.

Credentials: More important even than being a player, I'm a soccer mom. I see the game as a spectator, like viewers will, and I know how to run a business.

Opinion: Soccer is still in its infancy as a sport in the U.S. It's a lot more popular than it was a decade ago, but we still have a long way to go to build awareness.

Edge: U.S. women's soccer has a unique appeal vs. other sports; the personalities and energy of our players have made a connection with Americans.

Forecast: There is tremendous global interest in the WUSA. Some of the best female players from around the world are joining our teams. There is worldwide interest in our exhibition games.

Claim to fame: Overseeing the redesign of the Aunt Jemima logo at Quaker. It was a yearlong, absolutely fascinating process.

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