Edge: Nurturing key clients like the Association of Surfing Professionals and skateboard shoe companies. It gives us deep connections to core sports.
Fact: Teens consume sports but not necessarily on TV. Their media is a combination of video-games, events and TV and they're very selective.
Insight: No agency is expert at everything. We make traditional ad agencies look like experts with our knowledge of the extreme-sports niche.
Coup: Opening our first West Coast office this summer in Mission Viejo, Calif.
Tip: There is no single formula for reaching young adults. Every brand demands a different approach. Some need events, some need TV, some need massive PR efforts, and some are strictly about sponsorships.