Insight: In cable TV promotions, we're forced to go way beyond ordinary promotions, and Cartoon Network spends millions in off-screen promotions, mostly handled in-house. Few outside agencies ever brought us fresh ideas; RPMC was the first.
Opinion: A breakthrough promotion has to make an emotional connection between the brand and the consumer, and balance those in "perfect presence."
Prediction: Mobile marketing will continue to be a strong tool for entertainment and technology marketers, because it helps close the loop between a consumer's impression of a brand vs. the brand experience. Experiences have longer-lasting effects than impressions. I also predict a backlash against the Internet. You can't click your way through real life.