Hot spot: Free stuff. Many of our four million users regularly request samples and sweepstakes entries from sponsors.
Edge: Our ability to collect data from users, who voluntarily submit 200-300 details each about their lifestyle interests and preferences, which we use for marketing purposes. Also, a marketing partnership with AOL, leading to an additional 700,000 users.
Opinion: People born from 1976 and 1985 (now 16 to 25, the "baby boomer echo") are the most-marketed-to young population in history. Marketers are wise to lock in brand relationships with them early.
Forecast: Teens using wireless phones for digital messaging, not talking, and marketers targeting them based on time of day and location. In Europe and the U.K., 80% of teens have wireless phones; in the U.S. it's only 30% but gaining fast.
Insight: Teens are a moving target, changing constantly.