Hot: Minor league baseball promotions. Major league baseball's audience is shrinking but minor league attendance and teams' value is exploding.
Coup: Firing hot dogs 200 feet in the air at minor league baseball fans. The Hot Dog Launcher is now a major promotional vehicle across the U.S.
Opinion: Fans are turning off to major sports thanks to high ticket prices, overpaid players and strikes. They want simple, affordable entertainment.
Tip: Marketers should not waste money on giant sports sponsorship fees. Smaller, local sports deliver much higher value and measurable results.
Prediction: The NBA and other major sports will borrow the tactics of local and minor league sports, making it fun and accessible to real consumers. Or they won't survive.
Edge: Refusing to follow the rules. Indoor soccer failed but it taught us fans want to be closer to the players and to be part of the game.