On a roll: Doug Verb

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Doug Verb, 51, was a founder of indoor soccer and managed various aspects of the game from 1978-1993, then diversified into other sports and has been president of the sports marketing firm Action Sports America, Philadelphia, since 1996.

Hot: Minor league baseball promotions. Major league baseball's audience is shrinking but minor league attendance and teams' value is exploding.

Coup: Firing hot dogs 200 feet in the air at minor league baseball fans. The Hot Dog Launcher is now a major promotional vehicle across the U.S.

Opinion: Fans are turning off to major sports thanks to high ticket prices, overpaid players and strikes. They want simple, affordable entertainment.

Tip: Marketers should not waste money on giant sports sponsorship fees. Smaller, local sports deliver much higher value and measurable results.

Prediction: The NBA and other major sports will borrow the tactics of local and minor league sports, making it fun and accessible to real consumers. Or they won't survive.

Edge: Refusing to follow the rules. Indoor soccer failed but it taught us fans want to be closer to the players and to be part of the game.

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