Hot topic: The Simon Live Media Network, coming later this year to 100 of our malls. We envision Simon-themed entertainment and promotion events giving marketers a new way to reach consumers in the "town square" setting of our malls.
Motivation: It's not enough simply to provide malls. Consumers need to know the brand behind the mall, to differentiate us from competitors.
Edge: Malls are more important than ever in one-to-one marketing. The Internet is the best thing that ever happened to us; it brings people out of their houses to reconnect with others. Also, our site (shopsimon.com) is driving Internet users to our malls.
Fact: Simon's malls account for 2 billion total consumer visits each year and 100 million unique visitors. Our mission is to convert foot traffic to relationships.
Game plan: Simon plans to use interactive technology to provide information on-site and online about mall promotions, events and retailer activities.