Edge: We're one of the fastest-growing cable networks. On OLN we showcase lifestyle activities, not professional team sports. On Speedvision, we immerse the viewer in motorsports with a lot of how-to information.
Coup: Helping Ford Motor Co. create the Mercury Cycling Team, which competes internationally. Mercury also hosts three major bicycling events. We have unique access to events, offering marketers on-site presence, broadcast and Internet coverage.
Insight: We're not delivering huge audiences, but our viewers are huge consumers of certain sports and motorsports brands. We see ourselves as a hybrid between a cable TV channel and a vertical print magazine, offering supertargeted access to passionate fans.
Working on: Developing a half-hour program on Speedvision for Porsche that will function as an on-screen test drive.
Opinion: Some people have burned out on traditional sports because they can't relate to the athletes. We offer sports the average person can do.