Opinion: Promotion still doesn't get the respect it deserves vs. advertising. To succeed, promotions must be intrinsic to the advertising, not an overlay.
Tip: Create experience-based promotions for supermarkets. Retailers are looking for ways to turn sterile stores into villagelike environments through promotions.
Insight: Retailers are generally failing to integrate their Web sites with circulars, coupons and in-store marketing efforts. Find ways to invite feedback through the store Web site vs. dictating. Make customers the stars.
Belief: Listening is one of marketing's most powerful and underrated tools.
Pet peeve: Credentials presentations. Instead, surprise the client with new information. Tease them, intrigue them.