Edge: Building experience-based promotional programs, such as having teams of people trained to give product samples to new mothers in hospitals. The timing, location and tone of our promotions lets us get a dialogue going with the consumer.
Opinion: We're the only truly global promotion agency out there, capable of delivering localized versions of one promotion for a single marketer through a well-oiled system.
Insight: The most interesting part of marketing and promotional activity is happening at the back end, where consumer data around the world is being mined for future use.
Tip: Eliminate agency turf wars and use your scale to reach consumers with a unified message through all communication channels at once.
Forecast: Within two years, Fortune 500 companies will be able to reach any target audience around the world within a matter of days, thanks to improved technology and increasing consolidation among agencies.