Edge: Traditional game programs cost consumers a couple of bucks, and they demand tremendous resources for teams to produce. We specialize in this medium; we can produce guides with up-to-the-minute game information, and we're experts on this audience. We can provide revenue-generating opportunities for teams and leagues with no investment.
Fact: A seasonlong ad page in the New York Jets FanGuide costs $35,000, but it's being handed to every fan, whereas an ad in a traditional game program sold to fans costs about $20,000 and reaches only a fraction of the audience.
Insight: Fans have brief, very intense interest in game information. The average fan looks at the FanGuide more than four times per game, and more than 80% of fans take our programs home with them.