Mission: Opening marketers' eyes to using entertainment as a new advertising medium, integrating brands into experiences and creating multidimensional contact points between brands and consumers.
Opinion: Traditional advertising has changed before our eyes. The consumer is calling the shots. Effective brand communications have become two-way, with consumers actually helping shape the brand.
Insight: More people want to experience live entertainment to escape the digital world. The entertainment industry is no longer fractured and ad hoc; it's rapidly becoming a strategic, national medium that can be packaged around advertisers' needs.
Final comment: It's not about the Internet, it's about the experience.