Mobile marketing tours, many of them centered at shopping malls, have actually experienced increased attendance due to local blood drives at malls, said some organizers.
Some magazines are refocusing elements of their events. Meredith Corp. has decided to redirect all proceeds from its Country Home show house in Manhattan's Grand Central Terminal to benefit police officers and firefighters who were victims of the attacks.
"Many events in mid-September in New York have been rescheduled, and there is going to be a different attitude or tone now, but a lot are moving ahead with plans for events in October and November," said Chad Kaydo, an executive with BizBash.com, a resource center for New York events.
Architectural Digest plans no changes in its second annual AD Home Design Show, an unusual combination of a design show and expo for consumers and professionals, slated for Nov. 1 to 3 at New York's Jacob Javitz Center.
The event is expected to draw more than 20,000 readers and fans who will explore home and design products from more than 200 exhibitors.
"This has turned out to be a great showcase for our advertisers, who are getting the chance to bring their products to life beyond the pages of the magazine in an atmosphere like a design show," said an Architectural Digest spokesman. He said the magazine doesn't believe the terrorism will affect attendance and that he doesn't expect any exhibitors to pull out.
The event, which costs $20 per person to attend, includes several seminars and keynote sessions each day, with speakers and roundtables. Architectural Digest Editor in Chief Paige Rense will host it.
The New York Times is a co-sponsor of the event and will present several seminars. KitchenAid, another major sponsor, backs a "culinary pavilion" at the event featuring top chefs and cookbook authors demonstrating their skills using KitchenAid appliances.
"This was a great success [last year], particularly for a first-time show. ... Attendance exceeded our expectations. These were people who were ready to buy," said Chris Hubbuch, KitchenAid's manager of marketing communications.
Other sponsors include housewares maker Villeroy & Boch and furniture marketer Kreiss Collection and Bang & Olafsen.