HGTV, Sears join forces for house giveaway

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Home & Garden Television Network this month launched its fourth annual "Dream Home Giveaway" sweepstakes, this time with the grand prize of a fully furnished, custom-built home overlooking the Pacific Ocean in Manzanita, Ore. Sponsors of the sweepstakes, which drew 4.3 million entries last year, include Sears, Roebuck & Co., which will stock the home with Kenmore Elite appliances, a Craftsman workshop, home fashions, lawn and garden equipment, and home electronics. Sears will give five regional sweepstakes winners a $5,000 Sears gift card. The grand prize winner also gets a GMC Yukon sport-utility vehicle from General Motors Corp. Additional sponsors include AT&T Corp., Aristokraft, Coastal Living, Furniture Brands International, Hunter Douglas and New York Life Insurance Co. The sweepstakes runs Feb. 1 through March 3. It's being promoted via a 1-hour special airing Feb. 8 on HGTV, in general TV spots on the network and also in Sears stores. Consumers can enter online via hgtv.com and sears.com. HGTV handled the promotion in-house.

IEG hosts its annual conference on sponsorship strategy March 19-22 in Chicago. More than 1,000 attendees are expected. Speakers include sponsorship experts from American Express Co., Lincoln Mercury Co., the National Hockey League's San Jose Sharks and Yahoo!. Information: 800-834-4850.

Marriott International was named official lodging supplier of the 2002 Winter Olympics, as well as the 2000, 2002 and 2004 U.S. Olympic teams. The deal is the largest sports sponsorship in the company's history. Brands involved include Fairfield Inn by Marriott; Marriott Hotels, Resorts & Suites; Marriott Vacation Club International; SpringHill Suites by Marriott; and TownePlace Suites by Marriott.

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