The famous hood ornament goes hunting for mechanical rabbit in the Jaguar spot, as Digital Domain turns San Francisco into a deserted racetrack, embedding a rail among the hills and trolley tracks of Chinatown and the Golden Gate Bridge. Note also the slick contours and reflections in the rascally rodent.
VFX: Digital Domain VFX Supervisor: Leslie Eckert Lead Compositor: Stefan Guillot CG Lead: Ron Herbst Agency: Y&R/Irvine ECD/AD: John Doyle GCD/CW: Rich Siegel Directors: Jeff Cronenweth, Tim Cronenweth/Untitled Editor: Jim Haygood/Spotwelders Music/Sound: Ren Klyce/Mit Out Sound
M&Ms "River of Chocolate"
This psychadelic CGI treat from BBDO would make Willy Wonka proud. To animate a literal chocolate river composed of millions of tiny M&Ms, Charlex created a new software program so that the tiny pieces could compose a type of moldable clay that would have similar properties to water. Inhabiting a digital shape nicknamed "lentils," the crunchy candies make waves and ripples as colors undulate, shift, pop up and wash all over the screen.
VFX/Production/Editorial Company: Charlex Agency: BBDO/N.Y. CCO: Ted Sann ECD: Charlie Miesmer CD/CW: Susan Credle CD/AD: Steve Rutter Design: Nancy Stahl Director: Alex Weil Music: Big Foote Song: "Color My World"
An anthropomorphic leaf escapes certain doom via street sweeper by latching onto a VW Passat's grille, antenna, door handle and even flying inside the vehicle through an open window, living up to the tagline, "The ride of your life." However, this leaf never had a life, having been CG-animated at BrickyardVFX, where it was specially designed to suggest a magnetic personality. Indeed, there weren't even many maple trees on set -- artists had to remove L.A.'s palm trees to create more of an autumnal picture.
VFX: Brickyard VFX Lead VFX Artist: Geoff McAuliffe VFX Artist: Patrick Poulatian CG: Rusty Ippolito/Make VFX Prod: Kirsten Andersen Agency: Arnold Worldwide CCO: Ron Lawner GCD: Alan Pafenbach AD: Kevin Dailor CW: Tim Gillingham Editor: Andre Betz/Bug Director: Kim Geldenhuys/Bob Industries Music: Amber Music