Composer: Stuart Copeland Music Company: Groove Addicts Sound Design: Francois Blaignon Agency: BBDO/N.Y. CCO: Ted Sann ECD/Copywriter: Bill Bruce AD: Doris Cassar Agency Executive Producer: Hyatt Choate Director: Samuel Bayer/RSA, L.A. Editor: Tom Muldoon/Nomad Editing Company, Santa Monica Visual Effects: Method/Santa Monica
Auto Theft Prevention Authority "Cars"
You can't help but think of Gollum listening to the track behind this creepy ATPA spot, which warns against car theft by showing ordinary vehicles. The song is written from the perspective of a thief with a simple guitar accompaniment and lyrics that chant "this must be a dream" and call the cars "my little treasure." It most certainly drives the point home.
Composer: Jay Green Music Company: Big Science/Pittsburgh Agency: The Neiman Group/Harrisburg ECD: Rudy Banny CW: John Huggins AD: Dave Spink Agency Producer: Frank Arendt Production Company: Falling Olive Productions Director: Rudy Banny Executive Producer: Mark Martini Editor: Dave Stiles Postproduction: NFL Films/Mt. Laurel
ESPN ":24 to Live"
The Black Eyed Peas collaborated with Carlos Santana for this NBA playoffs promo, changing the lyrics (perhaps for the better) to their song "Let's Get Retarded" to "Let's Get it Started." As frontman Will I Am raps about the countdown of the shot clock, he's backed by the Chosen Generation Choir, bandmates Fergie, Taboo Apl and Santana himself as effects beam the singers around the frame to the beat. It's sure to psych up any b-ball fan.
Music: Black Eyed Peas featuring Carlos Santana Agency: Wieden + Kennedy/N.Y. ECDs: Ty Montague, Todd Waterbury Associate Creative Directors: Kevin Proudfoot, Paul Renner CW: Ilicia Winokur AD: Jesse Coulter Agency Producer: Jesse Wann Director: Brian Beletic/Smuggler Editor: Maury Loeb/P.S. 260 Effects: Brandname