INSIDE LINE: Beach volleyball event served up at Hard Rock

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Hard Rock Hotel & Casino, Las Vegas, hosts the 10th annual Paul Mitchell King & Queen of the Beach volleyball tournament Oct. 5-8, with thousands expected to attend including Olympic gold medalists Eric Fonoimoana and Dain Blanton. Additional sponsors of the tournament, organized by the Association of Volleyball Professionals, include Anheuser-Busch's Michelob Light, Artistdirect.com, Dr Pepper/Seven Up's Sunkist, Fox Sports Net, Nabisco Foods' Planters trail mix, the Oxygen network, Sports Illustrated for Women, Wilson Sporting Goods Co., Yahoo! Sports and Yamaha WaterCraft.

Universal Studios Home Video next month unleashes the seventh title in its animated dinosaur-theme video series, "The Land Before Time VII: The Stone of Cold Fire," backed by a media campaign and promotional support. A $4 million national media push will include radio, TV, online and print ads, handled in-house. Also included is a national newspaper free-standing insert dropping Dec. 3 with a $2 mail-in rebate offer for the video. Kraft Foods' Post Cereal is promoting the video series with a mail-in rebate offer on packs of its Post Alpha-Bits and Marshmallow Alpha-Bits through Dec. 31.

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