Valassis, Livonia, Mich., created 3 million four-color "Brand Bags" promoting General Motors Corp.'s 2002 Cadillac Escalade. The bags were wrapped around Sunday newspapers delivered April 8 to upscale households in 14 markets. Ads on the printed bags promoted that day's Masters golf tournament on network TV, where Cadillac advertised the new car model.
ESPN last week acquired B.A.S.S., the U.S.' No. 1 fishing organization, boasting 600,000 members. The deal for Montgomery, Ala.-based B.A.S.S. includes Bassmaster Magazine, published 11 times a year, and the Bassmaster Tournament Trail series of fishing competitions covered by Walt Disney Co.-owned ESPN and ESPN2.