×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Inside line: Flonase noses into a concert deal with SFX

Published on .

SFX inked a deal with Glaxo Wellcome for the marketer's prescription nasal allergy medication Flonase to sponsor SFX's new discounted "lawn seats" in 19 markets where it operates outdoor amphitheaters. The "SFX Lawn Pass Presented by Flonase" provides ground seating, where available, at outdoor concerts handled by Ticketmaster from now through this fall.

Valassis, Livonia, Mich., created 3 million four-color "Brand Bags" promoting General Motors Corp.'s 2002 Cadillac Escalade. The bags were wrapped around Sunday newspapers delivered April 8 to upscale households in 14 markets. Ads on the printed bags promoted that day's Masters golf tournament on network TV, where Cadillac advertised the new car model.

ESPN last week acquired B.A.S.S., the U.S.' No. 1 fishing organization, boasting 600,000 members. The deal for Montgomery, Ala.-based B.A.S.S. includes Bassmaster Magazine, published 11 times a year, and the Bassmaster Tournament Trail series of fishing competitions covered by Walt Disney Co.-owned ESPN and ESPN2.

Most Popular
In this article: