Fujifilm USA marks the arrival of two giant pandas at the National Zoo by offering free "Panda-Gram" postcards that consumers can send to one another online via fujifilm.com/pandas. Cross-promotion is included on discovery.com, ivillage.com and webcrawler.com. Sharpe Partners, New York, handles.
Sears, Roebuck & Co. is giving college basketball fans the chance to have their photos taken for free with the National Champion Basketball Trophy-valued at $30,000 and made of Waterford crystal-at NCAA Hoop City events. The events will be staged at the women's Final Four in St. Louis March 30 through April 1, and at the men's Final Four in Minneapolis March 31 through April 2. The Gem Group, Atlanta, handles.