Greyhound Lines and Student Advantage, the Boston-based college marketing network, teamed up for a national ad campaign targeting college students by wrapping four Greyhound buses with ads through next August. Each bus, rolling nationwide, promotes a 15% fare discount for Student Advantage members. On-bus promotions mention other Student Advantage corporate partners including Choice Hotels, CVS.com, Foot Locker and Staples. The effort was handled in-house.
Discovery Communications announced the expansion of its partnership with the National Park Service and the National Park Foundation, designating the cable TV company as a "Proud Partner of America's National Parks." In exchange, Discovery will produce and air three national park-related programming hours per calendar year through 2003, as well as four national public service announcements and at least two in-park visitor center films.