AT&T Wireless has signed on as a major sponsor of Campus Clout, a marketing alliance between campus marketer MarketSource, Cranbury, N.J., and textbook marketer Follett Higher Education Group, that is expected to reach 10 million students nationwide in joint promotions.
Speedvision launches "The Best of Both Wheels" sweepstakes this month, in conjunction with Ford Motor Co. and EMap USA, promoted on the cable TV channel, online and also in Motorcyclist magazine. The grand prize winner will receive both a Ford Harley-Davidson F-150 SuperCrew truck and a Harley-Davidson FXDL Dyna Low Rider motorcycle. The contest runs through July 24 and is promoted online at (www.speedvision.com).