Skyy Vodka sponsors the 10th annual Skyy Quest for the Best Bartender in the World at bars around the world from June 1 to Oct. 15, with hotels, restaurants and nightclubs eligible to send competitors to the finals Nov. 10-13 in Orlando, Fla. Prizes include more than $25,000 in cash. More than 1,600 finalists from dozens of countries are expected to participate. Supporting sponsors including Major Peters' (bloody mary mix) and Coors Brewing Co.'s Coors Light. Patrick Henry Creative Promotions, Stafford, Texas, coordinates.
AT&T Wireless has signed on as a major sponsor of Campus Clout, a marketing alliance between campus marketer MarketSource, Cranbury, N.J., and textbook marketer Follett Higher Education Group, that is expected to reach 10 million students nationwide in joint promotions.
Speedvision launches "The Best of Both Wheels" sweepstakes this month, in conjunction with Ford Motor Co. and EMap USA, promoted on the cable TV channel, online and also in Motorcyclist magazine. The grand prize winner will receive both a Ford Harley-Davidson F-150 SuperCrew truck and a Harley-Davidson FXDL Dyna Low Rider motorcycle. The contest runs through July 24 and is promoted online at (www.speedvision.com).
