Cable TV's Home & Garden Television launches a sweepstakes this month to award one viewer a free trip for two to the Tournament of Roses Parade and Bowl Game in Pasadena on Jan. 1, 2002. Between Nov. 6 and the promotion's conclusion on Dec. 6, one viewer per day will also win a Kodak Max camera; cable affiliates also receive a free pair of binoculars during the promotion, which netted 206,000 entries last year. The promotion is handled in-house.
MasterCard International recently launched its "Priceless Holiday Gifts" promotion giving customers the chance to win one of five prizes in a sweepstakes, including an African Safari and a trip to Formula One car racing school in Britain. Backed by network TV and national print ads, the promotion includes an instant-win game. Interpublic Group of Cos.' McCann-Erickson Worldwide, New York, handles.