Walt Disney's Co.'s ESPN has teamed with Arch Wireless to sell ESPN-branded pages to sports fans, in order to receive up-to-the-minute sports news from ESPN anywhere in the U.S. ESPN and Arch may add additional services later this year including fantasy league standings and two-way interactive messaging for consumer games. The pagers are being promoted through its Web site (www.espn.com).
The Dallas Cowboys have inked a deal with GMR Marketing, Milwaukee, for a mobile marketing program consisting of two 53-foot trucks that will bring an on-site marketing operation to Cowboys games throughout the U.S., including merchandise and contests. The tour centers on a "Hall of Fame" exhibit and traveling "Pro Shop." Separately, GMR this month announced the formation of a health-care marketing division targeting medical and pharmaceutical companies seeking on-site and mobile marketing.