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Inside line

Published on .

Viacom's VH1, New York, gives away one free BMW Roadster every day this month in its "Free Ride" viewer sweepstakes to promote its new "My VH1 Primetime" programming lineup. The prize car also comes with a trunk filled with CDs of VH1's Top 100 albums of all times. To enter, viewers must go online (www.vh1.com) and respond to clues in the broadcast.

Feld Entertainment's Ringling Bros. and Barnum & Bailey Circus partners with Kraft Foods and La Opinion, Los Angeles' leading Spanish-language daily newspaper, for a promotion backing the first performance of the circus entirely in Spanish on July 25-29 in L.A. La Opinion begins offering discounted tickets in its editions this week; a related sweepstakes provides a grand prize of 10 circus tickets, a VIP party and prizes from Kraft. Local radio stations and in-store supermarket promotions back the effort.

The American Advertising Federation, New York, has added newspaper free-standing insert coupon promotions to its Addy Awards competition, in conjunction with the Free-Standing Insert Council, Glenview, Ill. Winners from this year's competition, awarded last month in Cleveland, include Playtex Products; L'Oreal USA; Unilever Bestfoods; Hamilton Beach-Proctor Silex; CNS and French's Mustard.

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