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Charles Schwab & Co. replaced General Motors Corp.'s Chevy Trucks as title sponsor of Nastar, the ski industry's grassroots development program. The investment company will back 11 events set for 2001. Picabo Street, 1998 Olympic gold medalist, is official spokeswoman and pacesetter for Nastar this year. Kaleidoscope Sports, New York, handles.

Lycos launched a promotion in nightclubs in Boston, Chicago, New York, San Francisco and Seattle. The search engine's logo and message appear on coasters and giveaway glasses in 170 bars where Web-savvy young people are likely to hang out. Hill, Holliday, Connors, Cosmopu-los, Boston, handles.

Eastman Kodak Co., Tommy Hilfiger USA and SHiNE, a non-profit youth services organization, join forces this winter with the World Cup champion U.S. women's soccer team for a promotion in which young people will create photo collages describing world peace. One grand prize winner gets a trip for four to New York; the winning collage will be displayed on the six-story-tall Kodak Gallery electronic billboard in Times Square. Six-to-18- year-olds can enter at department stores nationwide, receiving a free, specially designed Kodak Max Flash one-use camera with a $25 purchase of Tommy children's wear.

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